This Mother's Day, unlock the brilliance of lab grown diamonds.

If you’re looking for a gift to express your appreciation for the mother figure in your life, why not treat them to lab grown diamonds? L'ERA is giving one lucky the person the chance to win a £500 gift voucher to spend online.

The voucher is valid for 12 months and can be used across the L'ERA range including the latest launches such the mini lock diamond pendant, mini lock diamond earrings, mini shimmer paperclip bracelet and pearl studs.

Founded in 2022 by mother and daughter duo, Lara and Angele, L’ERA specialises in lab grown diamonds with all the quality and brilliance of mined diamonds but created ethically and sustainably. With Angele’s industry background in jewellery design and Lara’s business expertise – they make the perfect mother-daughter team.

What is the difference between lab-grown diamonds and natural diamonds are they still classified as diamonds?

In 2018, the Federal Trade Commission made a decisive ruling: "A diamond is a diamond, no matter whether it is grown in a lab or extracted from the ground." Lab grown diamonds are chemically identical to their earth-mined counterparts, boasting the same hardness of 10 on the Mohs scale and a refractive index of 2.42.

Despite their identical properties, some may wonder how a specialised machine can still differentiate between them. The irony lies in the fact that this machine specifically detects impurities within earth-mined diamonds, such as Boron. Mined diamonds acquire impurities from their surroundings during their growth, whereas lab-grown diamonds are cultivated in a controlled environment, eliminating these impurities. Consequently, a lab grown diamond is, in fact, purer than its earth-grown counterpart.

However, the diamond industry is vehemently resisting the rise of lab-grown diamonds for apparent reasons. They argue that earth-mined diamonds are rare, which is not entirely accurate. The supply is strategically constrained by the diamond industry to generate higher demand and maintain elevated prices. The increasing popularity of lab grown diamonds is causing a notable impact on the pricing of mined diamonds, and this trend is likely to persist as more individuals recognise that lab grown diamonds are genuine, not imitations or fakes like cubic zirconia, for example.

How are lab-grown diamonds crafted?

L'ERA uses HPHT (High-Pressure High-Temperature diamonds). This method involves a small diamond seed being subjected to high pressure and high temperature to mimic the conditions under which natural diamonds form in the Earth's mantle.

L'ERA lab grown diamonds represent a paradigm shift in the world of luxury. By embracing ethical sourcing, environmental sustainability, and technological innovation, it has have redefined what it means to indulge in the timeless elegance of diamonds, it serves as a reminder that true beauty is not just found in the sparkle of a gemstone, but in the integrity of its creation.